In any advertising agency, the media planner is an official post who has the major responsibility of selecting the appropriate media for advertisements. This means that the planner will be making the placement of advertisement on behalf of the clients of the organization.

The art of media planning essentially is to assist you as the client in achieving your goal in business through ads. Such ads are required to be made within the budgetary provisions made by your organization for the purpose. The planner will find out and recommend the best avenues for such ads. Platform that would make the ads really effective will be chosen.

Major tasks of a media planner may include analysis of the target audience who should be tapped to promote your business. In addition the planner will keep a track of the recent developments in media advertising process and the general trend of the customers. Learning about the choice of the customer is vital for any business to achieve success.

It is well said that visual is worth hundreds of words. With the rapid expansion of electronic media, people are now accustomed and mostly remain glued to their Television sets in leisure times watching their favorite programs. Therefore, Television advertising has assumed significant importance in recent days. Of course you can show visuals in films at the theater halls. But they will remain before the eyes of the audience for a short duration. People view TV on a daily basis and the impact of the ad would be long standing.