The sale of you credit card business is no different from others; the only slight difference is that you will have to consider the value of the debts outside and their worth if recovered by the new owners. Also the buyers must meet the government’s requirement lest their license will be cancelled. In this sale the aim should be to get the maximum profit that can be possible. 

You should opt for the highest buyer so that your profit margin is maximized. You can easily arrive at the price when you compare credit cards companies that compete against you and those which have recently changed hands.

In the case of bank of Ireland credit card division sale, the agreed price includes the value of the clients. If you have a bigger clientele then you price is higher. Some other things as property or assets can be easily valuated thus exact price is arrived at. Sometimes you may decide not to sell the company completely thus you choose other options as selling part of it or franchising or have mergers with others in the same line.

In cases of international cards as the Amex republic of Ireland credit card the selling would be a problem due to its size and presence in different countries. The option which can be explored is that of franchising to other people who would operate under its name and pay loyalties. This eases the financial and personnel to be committed in a country but still earn from it